MEET THE NEW COVERGIRL

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Makeup is a tool and a toy for self-exploration and self-expression. 

We rebranded the cosmetic icon to reflect what beauty means for the modern woman. 

 

 

I never thought I'd write a tagline for a brand like this, but life is funny like that.

More to come in the months ahead.

 
 

IMPROVING THE WORLD BY ABOUT 2–3%

Trident Gum won't make a bad smile better or transport your mouth into a winter wonderland,

but it will make anything and everything you're doing feel just slightly, slightly better.

 

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Introducing GUMVENTIONS, the greatest sampling campaign ever that adds Trident Gum to everyday objects to slightly slightly improve any everyday experience.

This was slated to be a serious line of product offerings from Trident to take their product out of the register hot zone and into every other aisle in a retail space.

It was a beautiful dream while it lasted.


Even though we won the global business with this idea, the campaign only made it into the real world in a brave and wonderful land called "Mexico."

 

 
 

CLOTHING 2.0

Technical support for technologically advanced clothing.

 

 

So you know, I've got a soft spot for product innovation and corporate social responsibility.

 
 

TIME TRAVELING WITH TWEETS

Temporal physics are stupid. Time is totally fuck-withable.

 

 
 

WHAT DOES IT FEEL LIKE TO LIVE ON THE STREET?

Sometimes, we stumble upon empathy.

 

 

Produced in collaboration with Sam Bergen, Austin Ho, and the wonderful people at Blurry+Hinge.

 
 

@BAD_HAIKUS

 

Conceptual haiku poems that are not great. Follow me.

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@bad_haikus also writes #HumpDayHaikus for the Droga5 Instagram. Here's a personal favorite.

 

 
 

EXPERIENCE

Intern @ Goodby Silverstein & Partners NY (2015)

Writer/Creative @ Droga5 (2015 – Present)

EDUCATION

UCLA (BA 2005)

Art Center College of Design (BFA 2014)

SKILLS

Writing, Art Direction, Languages, CAPS LOCK and "Being vague."

STATS

Pitches Won at Droga: 4.999/5

Times I've Killed It in a CEO Presentation: 1

Awards and Industry Recognition: 0

Too old for 30 Under 30.

Too young to not be called a " Goddamned millennial."