FOR THE LOVE OF A FEELING

—

There’s an iconic Ford vehicle for chasing every type of driving experience.

Thank you Aier Xu, Zhong How, Jonathan Chan
and the rest of the W+K Shanghai Team for a wild ride.

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DEMOCRATIZING PREP CULTURE

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The Old Prep lives in the Hamptons, but the New Prep lives everywhere else.

Apparently this relatively unknown spot was very “inspiring” to some writer at TBWA or Crispin,
so I’d also like to take credit for all profits generated from the 2018 Infiniti Winter Sales Event.

Anyways, Belen Marquez, Rachel Frederick, Dana Stalker, Casey Rand and Juliana Cobb 
are some of the most inspiring women I've ever had the privilege of working with.

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MEET THE NEW COVERGIRL

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Makeup is a tool and a toy for self-exploration and self-expression. 
We rebranded the cosmetic icon to reflect what beauty means for the modern woman. 

 

 

I never thought I'd shape a campaign and write the tagline for a mass makeup brand, but hey life is funny like that.

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THE POWER OF A TRADITION

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A more sustainable power source for a thousand more years of Japan’s most brilliant festival.

 

ASIDE:

Amidst the screams

of the other passengers,

inside the plane falling ever faster,

he thought to himself,

“Finally.”

“I’m part of something.”

SLIDES-MADE SACRED

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Ongoing exploration of sacred geometries. Made in Google Slides.

[NOTE: These last two were made in Illustrator and Photoshop, in the pre-Slides days.]

PLAY THE MARKET

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From our pitch to Australian banking giant Commsec, an immersive game that takes real-world market fluctuations into a chance to learn how to invest.

The pleasure was mine to work with Andrea Bianchi, who is not only smart as hell, but immensely kind.

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EMPATHIZE HARDER

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If you’ve ever waited outside for anything, then consider donating to the NCH.

 

Produced in collaboration with Sam Bergen, Austin Ho, and the wonderful people at Blurry+Hinge.

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SCHOOL, AS IT NEVER SHOULD BE.

—

Proactive work for all the pro-gun nuts in America. This died, just like all the victims.

 

MAKING MORE OF WHAT’S THEIRS

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It’s not what the Chase Ink Business credit card does—it’s what small businesses do with it.

Once again, I had the privilege of working with the talented Belen Marquez, Rachel Frederick and Dana Stalker.

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WE ARE WHAT WE COOK

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Cooking is more than about just "making dinner."

ASIDE:

The most important project you will ever work on is your own life.

INWARD. ONWARD.

—

Towards exploration. Towards innovation. Towards the realization of human potential, and everything we might someday become.

MANIFESTED

—

Favorite manifestos from over the years.

AND…CUT.

—

Top 3 Scripts That I Wish Survived The Client Process

[To have been read by the likes of Alexandria Ocasio-Cortez.]

SET GOALS, MAKE A PLAN, AND CHANGE THE WORLD FOR WOMEN.

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Short film scripts, from a pitch for a financial planning tool via gender inequality in Australia.

One day, I hope to get to work with Tadas Maksimovas again.

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ASIDE:

In the name of the CEO,

the Board,

and the Shareholder Interests,

Amen. 

MAKING A (BEAUTIFUL) IMPACT

 —

In the service of skill. In the name of Beauty. In a time for change.

 

 

Honestly, no idea why a bald, middle-aging me keeps working on hair products.

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WFH, BUT MAKE IT HEALTHY.

 —

Google technology for better telecommunication, setting boundaries, and not going completely insane.
[Proactive, yes. Spec, yes. But the clients loved it.] 

 

My forever thanks to Debbie Pan.

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2015 WAS ROUGH

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Every portrait is a self-portrait in some way, shape or form. Circa an emotionally-difficult 2015.

THE BEST/WORST RESUME I’VE EVER WRITTEN

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My dating career as a CV, for a Bumble match who said she was looking for “The Worst Date Ever.”
[Yes, these are all true.] [Yes, some are TMI and NSFW.] [No, it did not work out with the woman.]

ASIDE:

Did you know

There’s a version of you in my head

A piece of your soul you left behind

That I kept growing like a plant

Like an idea

Like cancer

And it is beautiful 

and

joyous forever.

I LOVE YOU, YOU LITTLE SHITS.

—

Extra proud moments from teaching advertising at the School of Visual Arts.

 

Former Students, wherever you all are, thank you for teaching me too.

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CLOTHING 2.0

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Technical support for technologically advanced clothing.

 

 

So you know, I've got a soft spot for product innovation and corporate social responsibility.

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IMPROVING THE WORLD BY ABOUT 2–3%

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Trident Gum won't make a bad smile better or transport your mouth into a winter wonderland,
but it will make anything and everything you're doing feel just slightly, slightly better.

SSBairportv3.gif

Introducing GUMVENTIONS, the greatest sampling campaign ever that adds Trident Gum to everyday objects to slightly slightly improve any everyday experience.

This was slated to be a serious line of product offerings from Trident
to take their product out of the register hot zone and into every other aisle in a retail space.

It was a beautiful dream while it lasted.

Even though we won the global business with this idea, the campaign only made it into the real world in a brave and wonderful land called "Colombia."

 

SOFT GOODS I’VE NAMED

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 I am proud of the time I named something that I would want to buy. Get your Latitude and Longitude Totes at Away.
You can try the discount code “ABE,” but it won’t do anything.

AMERICA WILL BURN!  VISIT NORTH KOREA NOW!

—

North Korea is a must-see destination for any capitalist nation that will soon be destroyed by North Korea.
[I don’t usually stereotype, but there aren’t many agencies in Pyongyang that I want to work at.]

ASIDE:

You know,

The Antichrist could be a role model too.

TIME TRAVELING WITH TWEETS

—

Temporal physics are stupid. Time is totally fuck-withable.

 

@BAD_HAIKUS

 

Conceptual haiku poems that are not great. Follow me.

— — — — —     — — — — — — —     — — — — —  

@bad_haikus also wrote #HumpDayHaikus for the Droga5 Instagram. Here's a personal favorite.

 

THE END OF THINGS

—

Photographs from a fascination with death. Circa forever.

ASIDE:

I think about dying as a whale.

About the last breath of salt air

before one final dive.

Settling into the sediment

as scavengers eye a feast.

Their cautious approach

as I fall asleep

for the first and only time.

Their gentle bites

that tear centuries apart.

The soothing pressure of

water and forever.

 

EXPERIENCE

CD @ Mother Shanghai (2024 – Present)

Freelance ACD @ Wieden+Kennedy Shanghai (2023 – 2024)

Volunteer Mechanic @ Bikerowave (2022)

ACD @ AKQA Tokyo (2021 – 2022)

Sr. Writer/Creative @ R/GA Tokyo (2019 – 2021)

Freelance Copywriter @ Away (2019)

Instructor @ School of Visual Arts (2018 – 2019)

Writer/Creative @ Droga5 (2015 – 2019)

Intern @ Goodby Silverstein & Partners NY (2015)

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EDUCATION

Art Center College of Design (BFA 2014)

Pasadena City College (Dropout 2011)

UCLA (BA 2005)

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SKILLS

Concepting, Writing, Art Direction, Languages, CAPS LOCK and "Being vague."

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CONTACT

Gmail or LinkedIn

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